In this podcast episode, host John MacGregor interviews JW Wilson, Executive Director of the Learning Code Institute. They discuss the neuroscience behind marketing and sales, and how understanding this can transform businesses and individuals. Wilson shares his journey from business development to neuroscience, and how this led to his book "Cracking the Learning Code". He criticizes traditional education for focusing on memorization rather than meaningful learning. Wilson also introduces the concept of "above the line" and "below the line" thinking, and the importance of aligning these with business strategies. The episode concludes with a discussion on the "blue ocean" strategy, a unique approach to avoiding competition.
Send John a message: hello@johnmacgregor.net
CASHFLOW Bootcamp:
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Please read carefully.
This is not financial advice. You may be asking, “What does that mean?”
Let me explain…
Do not just do what I, my team, or my guest say. That would be stupid and irresponsible. Take the education, then use your own brain and make your own decisions.
YOU must take responsibility for your future and your success. That is why you are here. Neither I, nor my team, nor my guests, know your risk levels, prior education, emotional maturity, or how much money you can afford to lose.
We are only telling you what we believe to be smart moves. But you must decide for yourself. There are NEVER guarantees.
Also, understand that we are REAL teachers. We practice what we preach. With that in mind, we often invest in the very projects that may be mentioned on this show. While it is never our intent, we could possibly profit from others investing in our recommendations.
Take the education we provide but then determine your own actions. If it does not make sense to you, get more education before you invest. We will continue to provide education and there will always be more opportunities.
