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Recent Posts
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You don’t need more marketing strategies.
You need fewer marketing ideas executed properly and consistently.
You don’t need more products or services to sell.
You simply need to create a better offer.
You don’t need more information.
You just need to implement what you already know as well as you can.
You don’t even necessarily need more clients.
You just need to increase the value of the clients you do have in order to meet your desired income.
And most importantly:
Now if you grew up like I did, you were raised with a strong work ethic. With a belief that the harder you work, the better you will do or that more work is the answer to whatever problem you might be facing.
But, I’ve found it’s just not true. You don’t need to work harder.
Instead, you need to learn to work in the right way.
And to start with you need to focus exclusively on high-value revenue-producing activities…
I help entrepreneurs and go–getters turn their dreams into reality.
I can help you build a business that delivers the income, freedom and fulfilment you truly desire.
Being an entrepreneur is notoriously tough, especially when starting out as people sometimes find it hard to change their perception of you and may not take you seriously.
I think this is a great little story that illustrates why you shouldn’t pay attention to what they think and have the confidence to value yourself highly and find others who value you as well.
A father said to his daughter, “You have graduated with honours, here is a car I bought many years ago. It is pretty old now.
But before I give it to you, take it to the used car lot downtown and tell them I want to sell it and see how much they offer you for it.”
The daughter went to the used car lot, returned to her father and said, “They offered me $1,000 because they said it looks pretty worn out.”
“Okay,” the father said. “Now take it to the pawn shop.”
The daughter went to the pawn shop, returned to her father and said, ”The pawn shop offered only $100 because it is an old car.”
“I see,” the father said. “Now go to the car club and show them the car. Come back and tell me what they say.”
The daughter then took the car to the club, returned and told her father, “Some people in the club offered me $100,000 for it because it’s a Nissan Skyline R34. They said it’s an iconic car and sought by many collectors.”
The father listened for a moment and then spoke.
“The right place values you the right way,” he said. “If you are not valued, do not be angry, it only means you are in the wrong place.
Those who know your value are those who appreciate you. Never stay in a place where no one sees your value.”
Can you relate to that?
Do you even value yourself properly or do you simply accept what others have told you about what you are capable of?
I help entrepreneurs and go–getters turn their dreams into reality.
I can help you build a business that delivers the income, freedom and fulfilment you truly desire.
I do like a good story! This one is about the illusory barriers we put up that stop us from achieving our goals:
During a research experiment, a marine biologist placed a shark into a large holding tank and then released several small bait fish into the tank.
As you would expect, the shark quickly swam around the tank, attacked and ate the smaller fish.
The marine biologist then inserted a strong piece of clear fibreglass into the tank, creating two separate partitions. She then put the shark on one side of the fibreglass and a new set of bait fish on the other.
Again, the shark quickly attacked. This time, however, the shark slammed into the fibreglass divider and bounced off.
Undeterred, the shark kept repeating this behaviour every few minutes to no avail. Meanwhile, the bait fish swam around unharmed in the second partition.
Eventually, about an hour into the experiment, the shark gave up.
This experiment was repeated several dozen times over the next few weeks.
Each time, the shark got less aggressive and made fewer attempts to attack the bait fish, until eventually, the shark grew tired of hitting the fibreglass divider and simply stopped attacking altogether.
Here’s where it got interesting.
The marine biologist then removed the fibreglass divider…
…but the shark didn’t attack.
The shark had been trained to believe a barrier existed between it and the bait fish, so the bait fish swam wherever they wished, free from harm.
I help entrepreneurs and go–getters turn their dreams into reality.
I can help you build a business that delivers the income, freedom and fulfilment you truly desire.
When you look at your results and let the results register in your mind, the results cause you to think. The thinking produces a feeling and that feeling causes you to act in a certain way that produces further results.
The same results!
That is the reason why most people keep getting the same results year in year out.
It’s called struggling.
If you want to change your results, you need to stop allowing the outside world to control your thoughts. You need to train yourself to objectively observe what is going on externally without getting wrapped up in it.
Treat the outside world as though you’re watching it dispassionately as you might do a TV show. You can choose how engaged you become with it.
You can then start to respond rather than react and say to yourself, “ no that’s not what I want!”
You then start to think of what you do want. You think those thoughts that create the feelings you’d like to have and those feelings will cause certain actions and those actions will produce different results.
When you consciously observe the new results, you mentally adapt to them and immediately begin to think the thoughts that create ideas on how to improve upon them.
It all starts with your thinking.
Stay in charge of YOU.
Don’t let the outside world control you. Create your own circumstances.
You can also book a free no-obligation call with me to see how I can help you achieve your goals by clicking on the button below!
If you look back to prehistoric times, when our ancestors were hunter- gatherers, they lived in caves for safety from the carnivorous beasts that roamed outside.
They usually only left the cave in groups tooled up with spears because they would have died of starvation had they not done so.
That sort of behaviour may have made sense when there really were sabre-tooth tigers ready to attack. However, tens of thousands of years later, getting eaten isn’t quite the danger it once was.
Yet many people are still sitting in their metaphorical caves – afraid to venture outside them.
And by that, I mean they stick with jobs they don’t particularly like and have no passion for because they’re scared of the danger the outside world may hold for them.
Nothing in this world can standstill.
If you’re familiar with the fantastic book ‘Psycho-Cybernetics’ by Dr. Maxwell Maltz, you will understand that we human beings are purpose-driven creatures and are happiest when we are moving towards the goals we have set ourselves.
The fact is the primaeval instincts that are there to preserve us from life-threatening situations are no longer relevant in the modern world.
You are not going to ‘get eaten’ if you leave your job, yet fear prevents many people from doing it.
We all experience fear – without exception. The difference is people who set up and run successful businesses must learn to push through that fear barrier to the other side where happiness and freedom live.
To use my own story as an example: I started my career as a solicitor in a top law firm in London. For many people that may well be their dream job; certainly, my parents and my contemporaries all believed it to be a good career.
It took me a few years, but I eventually acknowledged that I had made a mistake – the legal and corporate world was not for me. I simply wasn’t able to be who I wanted to be.
Going to work each morning used to fill me with a sense of dread. I used to come out of Blackfriars station in the morning along with thousands of other anonymous, dark-suited, brief-cased professionals, feeling like we were all rats pressed together scurrying down the road worried about being late.
I remember I frequently thought about stepping in front of one of the buses going up Fleet Street.
Fortunately, I always held on to the belief that there was something better and I was free to take a different path. So, I weighed up the highly paid career on one hand and following my own path on the other – whatever that may be.
I looked at the partners in the firms I worked for who were earning hundreds of thousands of pounds a year and asked myself: “Do I want the sort of life they have?” To me, they all seemed unhappy and stressed.
They worked twelve-hour days and had little social life. Many were divorced or never saw their families.
For me, it was not such a difficult decision.
Even in my 20s, I was aware of the importance of being true to yourself if you want to be happy. And I knew being in that job was never going to make me happy. There was no way I was going to spend the rest of my life doing that… even if it was very well paid.
Now, I must admit one of the things my friends tell me they admire about me is that I am quite fearless about starting something new and I’ve done it several times throughout my career.
So, I just decided to quit.
I had little in the way of savings and I had no sort of safety net or guaranteed income just an idea of what I wanted to do and the faith that it would work out. So, even for me, that was quite a bold move.
The one and only time in my life I’ve had a panic attack was when the enormity of what I’d done hit me as I was getting ready to go to work in the new office I had leased and try and start getting clients and making money in my new business.
That was twenty-two years ago and whilst there have been plenty of ups and downs – I’ve built and sold companies for millions and I’ve been broke during that period – but I’ve never regretted it. I was a young man at the time without any family commitments and I appreciate that most people will not have the same attitude as me and may well have family commitments and responsibilities.
In any event, I would not recommend just giving up your job immediately as ultimately it can be self-defeating if you put too much pressure on yourself to make your new venture work. But you can start making preparations whilst you still have your job.
If you are at the stage where you recognise you are not happy in your job, but you don’t know yet what your purpose and passion in life is the best thing to do is some personal development work to find out what it is that you really love doing and then find a way to start generating income from that activity. Because there will be a way to make a living from it and even if it won’t make you rich it you will spend your days doing what you love – and that’s what counts.
The next step is to block out time in your calendar to devote to creating your new business. Be disciplined with it. Make it sacrosanct so that you will not get pulled away by any external distractions. I find that getting up early and studying whilst everyone else is still asleep works best for me but you may be more of an evening person.
It doesn’t matter just make sure you are disciplined enough to stick to it and let your family know not to disturb you during that time. After all you are doing it for their benefit as well.
Focus on studying about both business and creating the right mindset for success. Having the right attitude and mindset is the most critical factor for success in any business but you clearly need to have an understanding of business basics such as company set up, finance, sales and marketing and any regulatory issues that affect your particular business. It will no doubt take a good few months – maybe longer, but sooner or later you will be generating enough income from your side business to give you the confidence to ‘leave your cave’.
The crucial factor, if you are going to overcome the fear of leaving your cave is that you must have faith that you won’t ‘get eaten alive’, that people and things will appear to help you that you would never have imagined that it will turn out alright, if you follow your heart.
If you’d like some help find your purpose just let me know in the comments below and I can send you some exercises to help with that.
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